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AI PROMPT ENGINEERING

AI Prompt Engineering Course

Master the prompt. Multiply your impact.

Training duration12 hours across 6 modules
DeliveryFace-to-face or virtual instructor-led
ProgrammeProfessional certification
Course summary

Build expertise that creates measurable value.

Generative AI is only as effective as the direction it receives. This practical, hands-on course teaches participants to create clear, structured and high-impact prompts for content, research, marketing, business analysis, automation and problem-solving. Learners develop a repeatable method for briefing AI, testing its work and improving results across real workplace applications.

01

Create clearer, more relevant AI responses

02

Build repeatable prompts for everyday work

03

Generate stronger ideas, content and campaigns

04

Evaluate, refine and improve AI outputs

Entry qualifications

Is this programme right for you?

  • No programming or prior AI experience required
  • Basic computer and internet skills
  • Familiarity with common office-productivity tools
Learner profile

Designed for ambitious professionals.

  • Marketing and content professionals
  • Entrepreneurs, designers and product teams
  • Freelancers, consultants and coaches
  • Analysts and business strategists
  • Developers and tech-savvy professionals
  • Students and career switchers
Course content

A practical, structured learning journey.

Each module turns internationally relevant frameworks into skills you can apply in the workplace.

Module 01↗

Introduction to Prompt Engineering

  • Prompt engineering fundamentals
  • Generative AI versus traditional AI
  • The prompt engineer's role
Module 02↗

Language Models & How They Think

  • ChatGPT, Gemini and Claude
  • Tokens and context windows
  • Response behaviour
Module 03↗

Prompt Design & Patterns

  • Instructional, zero-shot and few-shot prompts
  • Reusable templates
  • Multi-step reasoning frameworks
Module 04↗

Use Case-Based Prompting

  • Blogs, posts and emails
  • Strategy, SWOT and OKRs
  • SEO, advertising and marketing frameworks
  • Code generation, debugging and refactoring
Module 05↗

Advanced Prompting & AI Tools

  • Image and video prompting
  • Role-based prompting
  • Multi-step agents and practical workflows
Module 06↗

Ethics, Accuracy & Prompt Optimisation

  • Minimising hallucinations
  • Data privacy and responsible use
  • Testing and refining outputs
Learning outcomes

Graduate ready to perform with confidence.

  1. 01Design structured prompts for accurate, relevant responses
  2. 02Create efficient workflows for repetitive tasks
  3. 03Apply AI to content, marketing, analysis and operations
  4. 04Support coding, strategy, problem-solving and innovation
  5. 05Evaluate and improve weak AI-generated outputs
  6. 06Use AI responsibly, ethically and professionally
Take the next step

Ready to advance your career?

Speak with an Entrepôt programme advisor about upcoming cohorts, delivery options and enrolment.