ETI · 07.04
Corporate Learning / 2026Sales Excellence Programme
This practical sales program develops the knowledge and skills required to build customer relationships, improve sales performance, and achieve business growth through professional selling techniques.
Course OverviewPractical learning.
Practical learning.
Measurable impact.
This practical sales program develops the knowledge and skills required to build customer relationships, improve sales performance, and achieve business growth through professional selling techniques.
Every ETI corporate programme can be aligned with your organisation's industry, competency framework, business priorities and learner profile. Practical exercises and workplace scenarios help participants transfer learning into performance.
Learning ObjectivesWhat participants
What participants
will be able to do.
- 01
Understand the sales process.
- 02
Improve customer engagement.
- 03
Apply effective selling techniques.
- 04
Increase sales performance.
Who Should AttendDesigned for professionals
Designed for professionals
ready to progress.
- 01Sales Representatives
- 02Business Development Professionals
- 03Account Managers
- 04Customer Relationship Teams
- 05Sales Executives
Course OutlineA structured journey
A structured journey
from insight to action.
Facilitated discussion, practical application and workplace-focused learning are woven through every module.
Sales Fundamentals
- The Modern Sales Process
- Understanding Customer Needs
- Building Rapport
Sales Communication
- Presenting Value
- Handling Objections
- Closing the Sale
Sustaining Sales Success
- Customer Relationship Management
- Sales Planning
- Personal Sales Improvement
Customised In-House ProgrammesBring this course
Bring this course
into your organisation.
We tailor examples, activities, duration and delivery to your team's operational context and desired outcomes.
Let's design your programme ↗+971 54 417 7480