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AI GENERALIST

AI Generalist Course

Learn. Apply. Automate. Create.

Training duration24 guided learning hours
DeliveryFace-to-face or virtual instructor-led
ProgrammeProfessional certification
Course summary

Build expertise that creates measurable value.

This course equips learners to use Artificial Intelligence effectively across business, education, marketing, software, customer service and everyday work. The programme combines AI fundamentals with prompt engineering, generative tools, automation, responsible use and practical industry applications through guided exercises and real-world projects.

01

Apply AI across everyday professional work

02

Create content and analyse business data

03

Automate routine tasks and workflows

04

Use AI responsibly across industries

Entry qualifications

Is this programme right for you?

  • No prior AI or programming experience required
  • Basic computer and internet skills
  • Familiarity with common office tools
Learner profile

Designed for ambitious professionals.

  • Students and fresh graduates preparing for AI-enabled careers
  • Working professionals improving productivity
  • Entrepreneurs and business owners adopting AI
  • Educators integrating AI into teaching
  • Marketing, sales, HR, recruitment and operations teams
  • Freelancers and consultants expanding their services
Course content

A practical, structured learning journey.

Each module turns internationally relevant frameworks into skills you can apply in the workplace.

Module 01

Introduction to Artificial Intelligence

  • History and types of AI
  • AI, machine learning and deep learning
  • The AI ecosystem and current trends
Module 02

Generative AI Fundamentals

  • Large language models, tokens and context windows
  • Hallucinations and output quality
  • Model strengths and limitations
Module 03

Prompt Engineering

  • Prompt structures and templates
  • Zero-shot and few-shot prompting
  • Role prompting and reasoning concepts
Module 04

AI Productivity Tools

  • Chat, search and writing assistants
  • Meeting and presentation tools
  • Emails, reports and document summaries
Module 05

AI for Content Creation

  • Blogs, social posts and copywriting
  • Image, video and audio generation
  • Storytelling and campaign development
Module 06

AI for Business

  • Marketing automation and sales support
  • Customer service and recruitment
  • Finance and business intelligence
Module 07

AI for Data Analysis

  • Data interpretation and spreadsheet automation
  • Dashboards and visualisation
  • Predictive insights
Module 08

AI Automation

  • Workflow automation and AI agents
  • No-code automation and API concepts
  • Productivity workflows
Module 09

AI Ethics, Privacy & Security

  • Responsible AI, bias and governance
  • Copyright and privacy
  • Security risks and deepfakes
Module 10

AI Across Industries

  • Healthcare, education and finance
  • Manufacturing, retail, media and legal
  • Government, logistics and real estate
Module 11

Emerging AI Trends

  • AI agents and multimodal AI
  • Robotics and autonomous systems
  • AI in cybersecurity and future careers
Learning outcomes

Graduate ready to perform with confidence.

  1. 01Use AI for research, writing, analysis and content creation
  2. 02Design effective prompts for accurate, useful outputs
  3. 03Evaluate AI content for quality, accuracy and bias
  4. 04Automate routine tasks using AI-powered workflows
  5. 05Apply AI in business, education and workplace scenarios
  6. 06Collaborate with AI to improve productivity and decisions
  7. 07Develop AI-assisted projects for real-world challenges
Take the next step

Ready to advance your career?

Speak with an Entrepôt programme advisor about upcoming cohorts, delivery options and enrolment.